Presented By

Collab Space Arctech CFRA

Proceeds Going To

Royal Ottawa

Small Business Expo

May 28th – June 1st, 2018 | Collab Space

Register Here    Apply to Pitch

Inspiring Speakers

Dave Urichuck

Finding the Right Mentor

Thursday, May 31 3:30pm – 5:00pm


Dave Urichuck is an international speaker, professional coach, and published author. He helps clients explore their goals, increase their self-confidence, and conquer obstacles so they can lead deeply fulfilling lives. Dave is an expert at helping clients gain a new perspective on life so they can improve their careers and business choices. He believes everyone can define their purpose and passion and live it!

Adventures in nature offer outstanding opportunities for personal growth, which is why Dave created The Adventure Coach platform. It's a unique coaching practice that offers customized outdoor packages for individuals or groups looking for life-changing experiences.

He has coached diverse audiences, led workshops, and enjoyed outdoor adventures in more than 35 countries. He has also been mentored by outstanding industry leaders, including Jack Canfield (Chicken Soup for the Soul).

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Terry Ledden

The Buyer - Seller Dance

Tuesday, May 29 3:30pm – 5:00pm

Workshop Info:

Winning new business is like a dance between BUYER and SELLER. You’ve been asked for an estimate, a quote or a proposal and the dance begins.

You give your valuable time and effort speaking to the buyer in order to understand their needs, requirements, problems, or opportunities. Maybe you even visit their site to evaluate their situation and gather all the information you need to put together your solution and pricing. Now that you’ve handed over your proposal packed with all that valuable knowledge and expertise you’ve developed over the years, you find yourself in the wait and see phase as the buyer needs the time to "think it over." They stop returning your follow-up calls while they use your information to justify a decision they had already made or worse, they’ve taken all your valuable knowledge, expertise and advice packed into your quote and used it to educate the competition who ends up taking the business.

If you find yourself or your team generating estimates, quotes or proposals that fail to produce business, then you’re being left on the dance floor having fallen victim to "unpaid consulting."

Join us for this highly interactive session and take away proven techniques you can immediately put in place to take control of the dance, raise your close rate, and eliminate all the time and effort being put into quoting business you won’t get.


As a professional sales performance consultant, trainer and coach for over 25 years, Terry has dedicated himself to the growth and development of consultative sales people, sales managers and their results. Over half that time he lived and worked in Chicago running Holden Corporation, an international sales training company working with sales organizations at EDS, Bell Canada, IBM, XEROX, HP, Sprint, Unisys, Ernst & Young and others.

Since the early 2000's Terry and his global Sandler Training team have become recognized as the resource of choice for companies and individuals who are serious about pushing the comfort zone taking their sales results beyond current limits. Independent research has shown that Sandler clients have a 70% performance advantage over their counterparts.

His diagnostic driven approach ensures that the revenue velocity plan for each client addresses the real, underlying and often hidden impediments to sales yield improvement.

Terry lives in Ottawa and enjoys pushing his own comfort zone not only in business but also on the motorsports track at Circuit Mt. Tremblant, Canadian Tire Motorsport Park (Mosport) and as a high-performance driving instructor at Calabogie Motorsports Park.

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Sylvie Poitras

7 Essential Topics for the New Business Owner

Tuesday, May 29 1:30pm – 3:00pm

Workshop Info:

Here are the topics that will be covered in this workshop

  • Being Self-Employed and Legal Status
  • Business and Sales Tax Registration
  • Setting Up Your Bank Accounts
  • Incorporation
  • Income Tax and Payroll Taxes
  • General Expenses, Home Office Expenses, Vehicle Expenses
  • Basic Bookkeeping Practices


Sylvie has over 30 years of experience in the service industry. She directed teams of 10 to 50 employees with up to 1000 field staff. She has authored many procedure manuals, delivered training and created training packages on several subjects for the public service and the private sector.

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Sueling Ching

Community Impact

Thursday, May 31 1:30pm – 3:00pm

Diana Coote

Understanding and Building your Brand Identity

Wednesday, May 30 3:30pm – 5:00pm

Workshop Info:

Let's talk about branding. What is it? Why does it matter?

Join Diana Coote of Marcoon Creative Design to learn the basics of branding and building a compelling and relevant brand identity.

We'll kick off with a an overview of branding and brand identity to help you understand what it really means - and why building your brand is more than just getting a logo.

Then we'll break off into workgroups for some fun brand-building exercises. Show up with a desire to learn and understand what brand identity is all about. And be ready to get to dig into your own industry, avatars, vision, and goals to know your own business and brand direction better.

The goal of this session is that you leave with a deeper understanding of brand building and brand identity in general, as well as keener insight into your own business and brand's visual identity direction and goals.


Diana Coote is the owner and creative director of Marcoon Creative Design. With a background in design, art, marketing, and psychology, she blends it all together to build unique and compelling brand design and collateral for business in Canada and around the world.

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Hilda Hani

Top 7 Online Sales Techniques

Wednesday, May 30 1:30pm – 3:00pm

Workshop Info:

Join our workshop on Wednesday May 30th from 1:30pm to 3:00pm to learn the Top 7 Online Sales Techniques that will boost your business and make you stand out from today’s crowded marketplace online.


CEO, Funnel Strategist & Certified Customer Value Optimization Specialist at Funnel Gadgets, with more than 16 years’ experience in Marketing & Sales. Helping Entrepreneurs, Startups and small to medium businesses thrive online.

Few years ago, you had the choice to go online, but now it is an absolute must as an entrepreneur and a small business owner to go digital. Customers buying behavior has changed due to the fact lots of options are out there on the web, so first thing they do is go search your business online once, twice or even more to learn more about your brand before going that extra mile with you. That’s why it is important to constantly remind them that you exit through different online strategies and tactics.

Let's meet and we’ll show you some of those online strategies and tactics successful business owners are using these days!

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Walid Timani

How to Present your Financial Statements for Lenders

Monday, May 28 6:30pm – 8:00pm

Workshop Info:

Financial forecasts and budgets are not likely preferred to be done by entrepreneurs, but these tools are necessary, it will help you attract investors.

With higher underwriting standards now in place at most commercial banks, small businesses must be extra diligent when preparing their loan and funding Requests.

In the vast majority of cases, the most important part of the loan application is the financial presentation.

These usually include the following:

  1. Current and year-end financial statements (balance sheet, income statement, and cash flow statement) for the past two to three years.
  2. Business and personal tax returns for the past two to three years.
  3. A personal financial statement or net-wort.
  4. Accounts-receivable aging schedules and current inventory reports.

Let's meet and I will show you an easy way to understand and present these financial statements.


Co-founder, CFO of Outline Unicorn,, helping entrepreneurs and small to medium sized business, make smart investment and financial Decisions through Professional relationships , with my 18 years of experience in accounting and finance , I can help you end the hustle of record keeping or bookkeeping and financials reviewing until you reach the tax filing.

Ariadni Athanassiadis

Intellectual Property

Monday, May 28 3:30pm – 5:00pm

Workshop Info:

Whether you have or are just about to launch a business, intellectual property has been created and operates at the core of your enterprise from the get-go, no matter what kind of enterprise you have. Losing it could definitely hurt business and knowing how to work with it will certainly make business better. In this session you will learn how to recognize and maximize the opportunities your intellectual property brings to your enterprise. More specifically, this session will help you to:

  • Take steps to register the creative and innovative assets that you and your business depend on (your intellectual property - IP).
  • Apply IP legal notices for your online presence, products, content and other tools you use to engage B2C and B2B.
  • Ensure your IP is leveraged and covered in every contractual relationship you establish – be it with customers, contractors, or collaborators.


She is the lead attorney at Kyma Professional Corporation. She provides intellectual property (IP) legal services for entrepreneurs to benefit from the creative efforts and assets that make their businesses distinctive. All services are designed to help you identify, develop and integrate IP solutions that support your business relationships, operations and sales.

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Barbara Odenwald

Design – Think your Way to Market Success for your Product or Service

Wednesday, May 30 6:30pm – 8:00pm

Workshop Info:

Are you impassioned by a great entrepreneurial idea, or innovative addition to your existing business? As much as you may think you’ve ‘nailed it’, and have done the market research and checked out the competitors, that and your passion are not enough to go on alone. Many brilliant business ideas have gone belly up because they failed to consider various design factors from the end-user point of view and to develop their product/service through proper feedback processes.

In this work shop you will:

  • Explore the Design-Thinking processes of Discover, Design, Develop, Deliver
  • Understand the importance of consulting the end-user
  • Look at case studies that illustrate the success of Design-Thinking
  • Apply parts of the Design Thinking processes to your personal and sample idea.


Barbara Odenwald is a dynamic Organizational Consultant and Coach who delivers training and coaching on leadership and business skills, with over 22 years’ experience successfully facilitating individual and organizational capacity-building. Her clients span the corporate, not-for-profit and public sectors. She works collaboratively with clients to identify needs for their business or organization, and to customize and deliver tools and content based on sound assessments and clear goal-setting.

With a passion for innovation, change management, and effective communications and problem-solving, she helps people and organizations excel as life-long learners, sustainable learning entities, and leaders in their industry. Barbara holds two degrees and certificates in her field from UBC and MIT.

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Chris Castillo

Develop the Master Entrepreneur Mindset

Tuesday, May 29 6:30pm – 8:00pm

Workshop Info:

In this presentation, you will learn how to develop the Master Entrepreneur Mindset, learn principles for building a Self-Operating Business and achieve Entrepreneurial Success, Wealth & Freedom.

You will learn how Chris Castillo, a serial entrepreneur, has used these principles for starting over 10 businesses in different fields.


Chris is highly regarded as a Master Entrepreneur with experience in starting and growing several businesses in different industries.

Chris has successfully started and operated and sold businesses. Here are a few:

  1. a restaurant,
  2. coffee shop,
  3. government consultancy business,
  4. internet businesses.

Chris is currently operating:

  1. Master Entrepreneur International Inc. – an international business coaching company
  2. Mechanic To You Inc. - an automotive mechanic business
  3. Ichiko Ramen – Japanese restaurant
  4. Firewithiin Coach – a personal coaching company
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Simone Sherriff

Canada Business Ontario (CBO) - Raising awareness of Government Programs and Services For Entrepreneurs.

Friday, June 1 3:00pm

Beth Strurdevant

Warrior Up and Succeed

Monday, May 28 1:30pm – 3:00pm


Warriors of the Light Founding CEO and President, Beth Sturdevant, is a Health Coach, Energy Healer, Entrepreneur and Single Mother. Her passions and expertise lie in helping people get to the root of their strengths to push through resistance and reach their goals. Beth’s overarching professional experiences and fearless yet compassionate nature, provides an environment of support and growth to those she works with. While her innate abilities to tap into the courage and warrior-spirit of each person, helps them to persevere and achieve the success they want in all aspects of their lives.

Workshop Info:

In this presentation we will examine the inherent warrior-like strength and courage found within each and every person, in particular, how to use those capacities to push through any doubts and fears that may surface when trying to achieve success.

By learning to use metaphorical swords and shields to help cut through any limiting beliefs, self-judgement and anxieties, we learn to communicate with more confidence and clarity, focusing on the things we want in order to achieve the success we deserve.

Participants will learn:

  • Benefits of celebrating failures as necessary steps to success
  • Practical methods to break free from negative self-talk
  • Mindfulness strategies to extinguish doubts and fears
  • The importance of cultivating a strong warrior-spirit in business
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Diana Lidstone

7 Killer Marketing Mistakes that are Costing You Clients (and how you can fix them)!

Thursday, May 31 6:30pm – 8:00pm

Workshop Info:

Top 7 Killer Marketing Mistakes that are costing you clients ( And how to turn that around and smile all the way to the bank!)

Most entrepreneurs start their business to make a difference in other people’s live and have no idea that a huge part of their time & effort will be spent doing this thing called ‘marketing’! There are so many marketing opportunities, it’s enough to make your head spin. And it’s so easy to make a few simple mistakes that end up costing you time, money and clients. Once you’ve learned how to avoid these top 7 marketing mistakes, your business will shift and your marketing become so much more effective. That means you’ll end up helping more people and making more money!

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Calendar of Events